AZM
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About AZM

AZM — عزم, "firm resolve" — is a coaching platform built for how trainers in Egypt actually work, and for the trainees who train with them or on their own.

Our name

AZM — عزم, "firm resolve" — is the name of the product and the brand. You may also see us written as AZM Coaching, after our website, azmcoaching.com. They all mean the same platform.

Why it exists

Independent trainers run a real business out of a notes app, a spreadsheet, and a WhatsApp thread per client. The tools that promise to fix that are built for English-speaking gyms, charge in dollars, and treat a remote client and a gym client as two different worlds. AZM starts from the opposite assumptions: Arabic first, Egypt first, and one roster for both kinds of coaching.

What we are building

Trainers need a practical place to manage their trainees and plans; trainees need a simple place to follow training and understand their progress. So we are building one coaching loop that holds: a trainer plans, a trainee trains and logs, both confirm what happened, and progress is visible to each of them. The web workspace is for the desk — the full practice in a browser. The phone app is for the floor and for the trainee — with a trainer or on their own.

Who it is for

AZM's main customers are solo personal trainers and coaches with their own clients — online, in a gym, or both. A trainer's package covers the trainees they coach, so those trainees don't pay. Trainees who train on their own can use AZM too, with their own self-guided plan. AZM is not a gym management suite, a trainer marketplace or a workout-video library.

Egypt first, Arabic everywhere

We are building AZM alongside trainers in Egypt, which is where we are focused today, so pricing is in Egyptian pounds. Local payment support is being prepared, and payment checkout is not open yet. The Arabic-first interface is also relevant to Arabic-speaking coaches and trainees in Saudi Arabia and the UAE, and AZM may expand regionally in future, but there is no local pricing, payment support or commercial availability there today.

Where we are

AZM is in active development, and we are building it alongside trainers in Egypt. If you coach and want an early say in what comes next, get in touch.

Get in touch

Why AZM

  • Arabic first, not translated

    Right-to-left is the direction the product was designed in. Every screen reads correctly in Arabic — and in English when you want it.

  • One roster, online and on-floor

    Remote clients and gym clients are the same practice. Other tools make you stitch two systems together; AZM does not.

  • Priced for Egypt

    Trainer packages are priced in Egyptian pounds, and local payment support — Paymob, Fawry and Instapay — is being prepared. Checkout is not open yet.

  • Built to be trusted

    A client's data is never leaked to the next person on a shared machine, and the app tells you the truth when it is offline instead of showing stale numbers.