AZM عزم · Fitness coaching

A fitness coaching app built around the trainer–trainee loop

Coaching works when a loop holds: the trainer plans, the trainee trains and logs, both confirm what happened, and progress is visible to each of them. AZM is built around that loop — not around a video library or a gym front desk.

The coaching loop, step by step

The trainer assesses a new client and builds a workout plan and, if needed, a nutrition plan. The trainee follows the plan and logs each set, meal and check-in. Sessions are booked, confirmed or rescheduled, and closed with an outcome both sides agree on. Progress charts then feed the next round of planning.

One product, two sides

A trainer works from the web workspace or the phone app; a trainee follows the plan in the app. Both see the same plan, the same sessions and the same progress, which is why it feels like one product rather than two. The trainer's package covers the trainees they coach; trainees can also use AZM on their own with a self-guided plan. Read how it looks from each side on the pages for trainers and for trainees.

How AZM is different

Arabic comes first: right-to-left is the direction AZM was designed in, not a translation added later. Online clients and gym clients share one roster instead of two systems. And AZM is deliberately not a marketplace, a gym-management suite or a workout-video library — it is a tool for a coach and the people they coach.

Built in Arabic, starting in Egypt

AZM is focused on Egypt today: pricing is in Egyptian pounds, local payment support is being prepared, and payment checkout is not open yet. We are building it alongside Egyptian coaches. Because the interface is Arabic-first, it is also relevant to Arabic-speaking coaches and trainees in Saudi Arabia and the UAE, and AZM may expand regionally in future, but there is no local pricing, payment support or commercial availability there today. If you coach in the Gulf, tell us what you would need.

How it works

  1. 1

    Trainer sets up

    Creates an account, invites a trainee and builds their plan.

  2. 2

    Trainee trains

    Follows the plan, logs workouts and checks in.

  3. 3

    Both review

    Confirm sessions, read progress and adjust together.

Common questions

Can I use AZM to find a personal trainer?

No. AZM connects a trainer and a trainee who already work together, using an invite code. If you are a trainer, AZM is where you run that relationship; if you are a trainee, ask your trainer for a code — or use AZM on your own to track your training.

Is there a phone app as well as the website?

Yes. The web workspace is built for the desk and the phone app for the floor, and they share the same account and data.

Can I use AZM in English?

Yes. AZM works in Arabic and English, and you can switch language at any time.

Keep exploring AZM

Bring your coaching into one loop

Trainers start free with up to 5 trainees.